Responsibilities
- Develop and execute comprehensive performance marketing strategies for fashion and apparel clients.
- Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and Pinterest Ads.
- Conduct in-depth keyword research and competitor analysis to identify target audiences and optimize campaigns.
- Track and analyze campaign performance metrics to measure ROI and identify areas for improvement.
- Stay up-to-date with the latest trends and best practices in performance marketing, particularly within the fashion and apparel industry.
- Collaborate with the creative team to develop compelling ad copy and visuals.
- Provide valuable insights and recommendations to clients on their marketing strategies.
Qualifications
- Proven experience in performance marketing, with a focus on the fashion and apparel industry.
- Strong understanding of paid advertising platforms (Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads).
- Knowledge of analytics tools (Google Analytics, Google Tag Manager).
- Excellent data analysis and reporting skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
Bonus Points
- Experience with email marketing and social media management.
- Knowledge of A/B testing and conversion rate optimization.
- Experience with influencer marketing and affiliate marketing.