Arya Collections, a renowned name in the world of sarees, is a testament to the power of combining tradition with modern technology. Growww is proud to have been their trusted ecommerce partner for over four years, helping them navigate the digital landscape and achieve remarkable growth.
From Humble Beginnings to Digital Boom:
Mr. Murali Krishna, the founder of Arya Collections, embarked on his entrepreneurial journey in Hyderabad in 2010. Starting with a single store, he steadily built a network of over 2,000 resellers across India, establishing himself as a reliable wholesaler known for affordable and high-quality sarees.
The Power of Affordability and Innovation:
Recognizing the growing popularity of Gadwal silk sarees and their high cost for the middle-class market, Arya Collections offered a unique solution: semi-Gadwal sarees. This innovation allowed them to deliver beautiful designs at incredibly competitive prices.
Instagram Sensation and the Need for Scalability:
Arya Collections’ focus on affordability didn’t go unnoticed. Their Instagram page became an instant hit, garnering over 300,000 followers within three months. However, the influx of orders through WhatsApp and Instagram quickly became overwhelming for Mr. Murali and his team.
Growww to the Rescue: Building a Scalable Ecommerce Platform:
This is where Growww stepped in. We developed a user-friendly, end-to-end ecommerce website for Arya Collections. This allowed them to automate most of their operations, reducing their workforce and ultimately maintaining their cost-effective pricing strategy.
The Numbers Speak for Themselves:
Today, Arya Collections receives an impressive 15,000 unique visitors daily, and during peak seasons, they fulfill an average of 300 orders. Understanding the crucial role of website performance, Mr. Murali remains focused on page load speed. Growww has consistently optimized their website through network caching and advanced techniques, ensuring a fast and seamless user experience for all visitors.
A Long-Term Partnership Built on Trust:
Arya Collections is a shining example of a successful long-term partnership. Their loyalty is a testament to the value we provide. Not only have we helped them achieve remarkable online growth, but they have also continued to refer new clients to Growww, solidifying our reputation as a reliable and results-oriented ecommerce solution provider.
Beyond the Technology: Empowering Staff:
One of the challenges Arya Collections faced was their employees’ limited technical knowledge. Growww addressed this by introducing the user-friendly WooCommerce mobile admin app. This enabled them to upload products effortlessly – exceeding 300 uploads per hour – with minimal technical expertise.
The Takeaway:
Arya Collections’ story is a compelling example of how affordability, innovation, and a strategic online presence can propel a traditional business to new heights. With Growww as their trusted partner, they have successfully navigated the challenges of e-commerce and are well-positioned for continued success.
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