Project Overview:
Growww Ecommerce Solutions was tasked with developing a comprehensive e-commerce platform for Brahm, a global leader in well-being and lifestyle products, services, and real estate.
Client Challenge:
Brahm’s diverse offerings – encompassing innovative agriculture, personalized wellness plans, residential and commercial spaces, and luxury hospitality – required a sophisticated e-commerce solution that catered to an international audience. This included:
- Multi-currency functionality: The platform needed to automatically detect user location and adjust currency based on IP address.
- International Shipping: Smooth international shipping options were crucial, with integrations for services like Ship Easy and Ship Rocket.
- Express Checkout: Reducing checkout steps was essential to streamline the buying experience and boost conversions. Additionally, Brahm wanted to mitigate fraud by disabling cash on delivery for high-risk visitors.
- Website Segmentation: To optimize user experience, the original website (www.brham.com) was segmented into three distinct sites:
- www.brham.com: The parent website providing an overview of Brahm’s philosophy and core offerings.
- shop.brham.com: Dedicated e-commerce platform for purchasing Brahm products.
- booking.brham.com: Platform for booking appointments and services related to Brahm’s wellness programs.
Our Solution:
Growww Ecommerce Solutions developed a customized e-commerce solution that addressed Brahm’s specific needs:
- Multi-Currency: The platform automatically detects user location and adjusts currency for a seamless international experience.
- International Shipping: Integrated solutions like Ship Easy and Ship Rocket facilitate efficient global deliveries. For India specifically, Ship Rocket checkout was implemented to expedite checkout and decrease cart abandonment.
- Express Checkout: Streamlined checkout process with fewer steps, leading to increased conversions.
- Fraud Prevention: Cash on delivery option is disabled for high-risk visitors to minimize fraud.
- Website Segmentation: Three distinct websites cater to different user needs: information, shopping, and appointment booking.
Results:
The new e-commerce platform facilitates a seamless user experience for Brahm’s global audience:
- International users can effortlessly explore and purchase products in their preferred currency.
- Streamlined checkout process improves conversion rates and sales.
- Integrated shipping solutions ensure smooth product delivery worldwide.
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About Brahm:
Founded by visionary entrepreneur Bhavook Tripathi, Brahm is a global brand dedicated to enhancing well-being and lifestyle through innovative products, services, and spaces. Brahm’s core philosophy revolves around “Wise” consumption, utilizing nature’s resources efficiently and sustainably.
Brahm’s Offerings:
Brham offers a comprehensive range of well-being and lifestyle solutions, categorized under five pillars:
- Innovative Agriculture & Research-Based Products: Brahm develops products rich in antioxidants, micronutrients, and vitamins to promote health and vitality.
- Tailor-Made Diagnosis & Prognosis: Personalized wellness assessments guide individuals towards optimal health.
- Implementation of Prognosis Through Experts: A team of specialists supports individuals in achieving their personalized wellness goals.
- The Design of “Wise” Spaces: Brahm’s residential and commercial spaces promote a harmonious living environment that fosters well-being.
- Creativity & Ideation: Brahm continuously seeks innovative solutions to enhance life quality.
Brahm’s Extensive Reach:
Brham’s offerings are accessible online and at physical locations across various global regions. These include gyms, salons, spas, restaurants, testing centers, lifestyle clubs, stores, hotels, and partner outlets.
Growww Ecommerce Solutions: Your Partner in E-commerce Success
This Brahm case study demonstrates Growww Ecommerce Solutions’ expertise in developing robust e-commerce platforms for complex requirements. We are committed to delivering solutions that cater to your specific needs and help you achieve your business goals.
Contact Growww Ecommerce Solutions today to discuss your e-commerce project and unlock your brand’s full potential.